Friday, March 20, 2009

TVLand Avaliblity:

For several years the station broadcast classic advertisements, called "TV Land Retromercials." Examples of advertisements aired are the "Mamma mia, that's a spicy meatball!" from Alka-Seltzer and "In Soviet Georgia" from Dannon yogurt, as well as the animated Tootsie Pop owl. Some retromercials have included future stars like Judd Hirsch, Rene Russo, Roy Scheider and Jodie Foster. Interspersed with the classic commercials were fictional retro-style commercials for various substances, almost always brand named "Twip."
These were dumped in recent years altogether. The Retro Television Network, a station with a similar premise to the early TV Land, but available in far fewer venues, uses a practice of showing retromercials. In early years, current commercials were not shown on TV Land. Also featured frequently during "commercial" breaks were CBS News' In the News segments from the 1970s and 1980s.
Starting in 2007, the network began targeting Genexers and their progeny, airing programming from the 1980s, 1990s and 2000s, along with an increase in "original programming" and the introduction of recent (1980s or later) movies on Saturday nights, essentially abandoning the Baby boomers and orienting the station to the first MTV watchers.
The network no longer labels itself as a "Classic TV" network. Extreme Makeover: Home Edition was acquired in August 2007, and Just Shoot Me!, Mad About You, Murphy Brown and Scrubs were all recent shows acquired for 2008. Designing Women was borrowed from Nick at Nite and began airing in October, 2007. The network plans to begin airing original programming in 2008 with a revival of The WB's High School Reunion (which features reunions of older classes than the original series)

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